• Oil delivery system (6 Natural Oils): ammonia-free permanent hair color that conditions while coloring
• Micro-Pigments (Ruby Red): intense red mineral-based pigments
• Plant-based Alkaline Agents: replace ammonia for gentler lifting
• Developer (20 Vol Hydrogen Peroxide): opens cuticle and sets color
• PPD-free alternative dyes

• Oil-based formula (ammonia-free option) for rich, vibrant colour
• Deep shine technology — hair appears healthy and luminous
• Permanent colour — covers greys fully
• Rich red-ruby tone that is bold and fashion-forward
• Conditioning oils in the formula leave hair feeling softer after colouring

• When you want a bold, vibrant red hair colour change
• For full coverage of grey hair in red shades
• Every 4–6 weeks for root touch-up
• For a dramatic colour transformation at home

• Always do a skin allergy test 48 hours before use
• Do not use if you have had an allergic reaction to hair dye before
• Avoid contact with eyes — if contact occurs, rinse immediately
• Do not use if scalp is irritated or broken
• Not for use on eyelashes or eyebrows
• Can stain surfaces — protect clothing and surrounding areas
• Keep out of reach of children

• Mix the colourant and developer in the bottle
• Apply to dry hair starting at the roots
• Leave on for the instructed time (usually 30–35 minutes)
• Rinse thoroughly until water runs clear
• Use the provided conditioner
• Style as normal once dry

Does it work on dark hair? For a ruby/red result on dark hair, the outcome will depend on your natural shade — the deeper the base, the less vibrant the red.

How long does the colour last? Permanent colour fades gradually; typically 4–6 weeks before roots need retouching.

Does it cover grey? Yes, fully.