• Do not use if you have had an allergic reaction to hair dyes. Always perform a sensitivity test 48 hours before use. Avoid contact with eyes — if contact occurs rinse immediately with water. Contains colorant — protect clothing and surfaces. Keep out of reach of children.

• Ammonia-Free Color Cream: gentler permanent coloring system with lower pH for reduced scalp irritation
• 2% Hydrogen Peroxide Developer: lower-strength oxidiser for minimal hair damage
• Pro-Keratin Conditioner (post-color): repairs and seals the cuticle after color
• Colorants (specific permanent dyes): form large color molecules within the cortex that cannot be washed out

• Ammonia-free means no harsh chemical smell and less damage to the hair structure, while still delivering salon-quality, vivid No.360 Dark Red color. The gloss technology adds a mirror-like finish that makes every strand reflect light beautifully — something permanent dyes struggle to achieve.

• Apply to dry, unwashed hair. For best results, start at roots and work through to ends. Leave on 20–30 minutes depending on intensity desired. Re-apply every 4–6 weeks or when roots need refreshing.

• 1. Mix color with the developer cream (included). 2. Apply to dry hair starting at roots, then work through lengths and ends. 3. Leave for 20–30 minutes. 4. Rinse thoroughly until water runs clear. 5. Apply the conditioner sachet included and leave for 2 minutes, then rinse.

Q: Will it cover my grey hair? A: Yes — Casting Crème provides 100% grey coverage. Q: Does it contain ammonia? A: No — ammonia-free formula with a pleasant fragrance. Q: How long does the color last? A: Up to 28 washes with gradual, natural-looking fade.